A long time ago, I read a quote that has stuck with me.
To be in the classes, look at the masses and do the exact opposite.
To get something different, we have to do things that are different than what other people are doing.
If everyone gets a job after college, start a business.
If everyone is busy aggregating social media followers, go offline and serve people there.
Hand written cards didn’t mean much in the 80’s and 90’s. Everyone did it. Emails, text messages and social media didn’t exist. But, a hand written card has a lot of value today. Not many people are doing it. If you do it, it helps you stand out.
Don’t try to keep up with the Jones’. Rather do something so unique, the Jones’ would want to keep up with you.
To quote Seth Godin, “Go, create a ruckus!”